Archive | Comms People

Dec 1, 2025

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3 min read

How to Get Over the Cringe of Selling

Learn to Sell or Learn to Struggle in 2026

Katie Boysen

Your Job Title Won’t Save You. Your Reputation Will.

Nov 24, 2025

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3 min read

Your Job Title Won’t Save You. Your Reputation Will.

Build an independent credibility infrastructure that will serve you throughout your career

Katie Boysen

The Thought Leadership Strategy Hidden in McKinsey's CEO Guide

Nov 17, 2025

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3 min read

The Thought Leadership Strategy Hidden in McKinsey's CEO Guide

Why McKinsey new CEO stakeholder guide is actually a roadmap for becoming your industry's default authority

Katie Boysen

2025 taught us that the old comms rules are dead. 2026 will show us who writes the new ones

Nov 4, 2025

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3 min read

2025 taught us that the old comms rules are dead. 2026 will show us who writes the new ones

What the ROI crisis, AI paralysis, and media fragmentation taught us—plus predictions for why 2026 could be the year comms leads at the table, not just has a seat at it.

Katie Boysen

What Daniel Ek’s Spotify Exit Teaches Us About Founder Storytelling (And What He Should Have Done Differently)

Oct 1, 2025

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3 min read

What Daniel Ek’s Spotify Exit Teaches Us About Founder Storytelling (And What He Should Have Done Differently)

He built a platform for 700 million voices and then forgot how to use his own

Katie Boysen