Just because you can automate something doesn't mean you should
Dec 11, 2025
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8 min read
comms jobs
+3
Build an independent credibility infrastructure that will serve you throughout your career
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personal brand for professionals
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The neuroscience behind building a personal brand
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You don't need a bigger network. You need a better one.
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career advice
3 ways to improve your 2026 comms strategy before Jan 1
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Learn to Sell or Learn to Struggle in 2026
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What the ROI crisis, AI paralysis, and media fragmentation taught us—plus predictions for why 2026 could be the year comms leads at the table, not just has a seat at it.
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Some thought leadership about thought leadership
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Being the 'Humanizer' is Your Only Career Insurance Policy
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A tool for tough love
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Why McKinsey new CEO stakeholder guide is actually a roadmap for becoming your industry's default authority
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The old playbook still slaps
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