Comms People helps independent PR, communications, content, reputation, narrative, and thought-leadership specialists spot where companies are struggling to explain themselves — then turn those clues into sharper offers, better outreach, and paid client work.
Most companies do not announce that they need communications help. But the signs are often public: the story is unclear, the category is confusing, the founder voice is inconsistent, AI and search results miss the point, launches lack traction, or credibility has not caught up with ambition.
Comms People helps members turn those clues into Prospect Briefs, sharper offers, and useful reasons to reach out.
Comms People is built for independent specialists who sell communication outcomes: PR, positioning, content, executive voice, thought leadership, reputation, launches, media strategy, and demand creation.
The job titles vary. The work has a shared pattern: helping companies explain why they matter.
A market report every month. Ideas every week. The free edition is public — this is what it looks like.
Record venture money is landing in companies with no comms lead in sight. The buyers exist; the in-house headcount doesn't.
From the June 2026 Market Report
“Capital is flooding into companies that have fewer internal people to turn money into narrative.”
Budgets are flat, so buyers are cutting agency retainers and paying senior independents for defined, provable pieces of work.
From the June 2026 Market Report
“Buyers are choosing leaner independents for senior-level access and no bureaucracy.”
Sort your services into what AI made cheap and what AI made more valuable. Price against the second.
From the June 2026 Market Report
“It's the single most useful thing in this report.”
From the Journal
You spend your workdays structuring other people’s stories. The Blueprint is yours: what you’re best hired for, the proof behind it, who you serve, how you work, and what to charge.
It’s yours to edit. Nothing rewrites it behind your back. The rest of Comms People uses it so the work starts from your judgment, not a template.
Clarify what you sell, who you help, what proof you have, how you price, and which communication problems you are best placed to solve.
Look for public clues — funding, hiring, launches, category confusion, founder visibility, weak positioning, AI and search gaps, and trust signals — that suggest a company may need communications help.
Paste in a company and get a practical read: what looks unclear, why it matters now, where you fit, what to say, what to offer, and what kind of price range may make sense.
Turn your observation into a useful client-facing note that shows what you noticed, why it matters, and where you may be able to help.
Your commercial surface: positioning, proof, offers, booking, and payment — the page that turns interest into paid work. Share one link; get booked and paid.
Pricing, pitches, peer review, and patterns from the field. Independents comparing notes, not performing.
Market intelligence that helps you keep positioning, offers, pricing, and targets current as the market shifts. Monthly report, weekly ideas.
Live sessions with senior comms pros. Recorded, transcribed, searchable.
A private Circle community of comms pros navigating the same AI shift. Live sessions with experts. Engage on your terms — show up when it matters, lurk when it doesn’t.
The Circle community
Peer patterns, wins, questions
See what other comms pros are actually doing — the tools, tactics, and wins that make it through the AI shift.
How to price, pitch, position
Real numbers and real language from peers pricing their services, winning clients, and sharpening their pitch.
Quiet signal, zero noise
Show up when you want. Lurk when you don't. You benefit from the community without owing it your time.
Expert Sessions
🎬 Video Replay: The Consultant's Media Masterclass
with Meredith Klein and Amanda Coffee
🎬 Video Replay: Monthly Office Hours, April 2026
with Community Call
🎬 Video Replay: Industry Secrets from a Comms Recruiter
with Brooke Kruger
🎬 Video Replay: How to Build a Custom Website With Claude
Every session is transcribed and searchable.
Engage on your own terms.
Lurk, ask, or lead.
The community’s here when you need it, quiet when you don’t.
How this gets made
You spend your career building everyone else's story. We've spent ours building narratives for executives — fundraise stories, launch stories, and the high-stakes moments where the story has to hold.
Comms People points that craft back at the profession: your Blueprint is your narrative, structured the way you'd structure a client's. The Market Report is the signal-reading that keeps it current.
We're building Comms People in public: watching the market, testing what helps, and keeping the pieces that make independent work easier. You're not buying advice from the sidelines. You're joining a practice that's figuring this out too.
— COMMS PEOPLE
For every comms pro
Pick where you are. See what helps first.
The situation
You’re running solo. The work is great when it’s there — finding it is the grind: who to talk to, what to send, what to charge.
How membership helps
What changes
Fewer hours selling yourself. A pipeline you control.
Features used:
Generic sales tools help you contact more people. Comms People helps you understand why a company might need you. Independent communications specialists do not win by blasting bigger lists. They win by noticing what others miss: the unclear story, the trust gap, the awkward launch, the founder voice problem, the category confusion, the buyer hesitation.
Comms People is built around that kind of selling: evidence-first, useful, specific, and grounded in communication problems visible from the outside.
Built for volume.
Built for fit.
Not more outreach — better reasons to reach out.
We’re putting the finishing touches on the tools. Join the waitlist and we’ll let you in first — founding members get the best price.
Common questions
Your move
Know where to look, what to say, and how to turn communication gaps into paid work.
Join the waitlistFree to join · No payment yet
