Communications

The Thought Leadership Strategy Hidden in McKinsey's CEO Guide

Nov 17, 2025

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3 min read

The Thought Leadership Strategy Hidden in McKinsey's CEO Guide

Why McKinsey new CEO stakeholder guide is actually a roadmap for becoming your industry's default authority

Katie Boysen

2025 taught us that the old comms rules are dead. 2026 will show us who writes the new ones

Nov 4, 2025

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3 min read

2025 taught us that the old comms rules are dead. 2026 will show us who writes the new ones

What the ROI crisis, AI paralysis, and media fragmentation taught us—plus predictions for why 2026 could be the year comms leads at the table, not just has a seat at it.

Katie Boysen

The best founders are the ones with the courage to be human

Sep 24, 2025

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3 min read

The best founders are the ones with the courage to be human

Some thought leadership about thought leadership

Katie Boysen

Stop being the secret weapon and start being the CEO

Sep 8, 2025

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3 min read

Stop being the secret weapon and start being the CEO

Applications Now Open: Join Comms People

Katie Boysen

Sep 4, 2025

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3 min read

The Delicate Dance of a Comms Career

From employee to consultant, and consultant to business leader.

Katie Boysen

Losing my corporate job was the best thing to happen to my career

Mar 9, 2025

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3 min read

Losing my corporate job was the best thing to happen to my career

Welcome to the era of consulting

Katie Boysen

Please don’t try to ChatGPT your comms strategy

Jan 17, 2025

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3 min read

Please don’t try to ChatGPT your comms strategy

Spoiler alert: It will suck

Katie Boysen

Jan 2, 2025

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3 min read

Everyone is circling back

Here’s how you can embrace the enthusiasm

Katie Boysen

Oct 2, 2024

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3 min read

Here's a free PR career starter pack

Tested and approved by yours truly

Katie Boysen