Joe Lang

Joe Lang is a communications and content leader with nearly 20 years of experience developing and executing strategies for some of the world’s most influential technology companies, financial services firms, and high-growth startups, including CAST, Cedar, DXC Technology, TIAA, and Thomson Reuters. He specializes in helping organizations clarify their narrative, elevate their market presence, and translate complex topics into compelling stories that drive business results. Before establishing his consulting practice, Joe served as communications director for CAST, where he launched the company’s first global PR and editorial strategy, dramatically expanded earned media visibility, and reshaped its thought-leadership engine. He also helped build Cedar’s content function from the ground up, creating its top-performing assets and leading the communications effort for the company’s debut at TechCrunch Disrupt. Joe is committed to making high-quality communications strategy accessible to companies of all sizes by giving founders, executives, and teams the frameworks, tools, and support they need to communicate with clarity and authority. Today he operates as a fractional communications executive for early- and growth-stage companies, where he focuses on narrative development, executive and founder storytelling, and integrated launch and announcement strategies. He is based in the NYC metro area and partners with clients across the country and internationally.